What is utu?

Utu [oo-too] is a concept taken from New Zealand’s Maori culture. It is a principle of reciprocity, or balance. To retain mana, both friendly and unfriendly actions require an appropriate response - hence utu covers both the reciprocation of kind deeds, and the seeking of revenge.

Utu Humanitarian Alliance is focused on the reciprocation of kind deeds. We are grateful when our customers choose us. We reciprocate that kindness by performing a kind deed for someone else. In our initiative, that “kind deed” comes in the form of funding an essential medical procedure for a person that would not otherwise have access to it.